Quoted from Saddath:I think that's not entirely true. sometimes the thirds can move around.
My BSD, love the hard gameplay,like the dark sound. But the theme...not really my cup
And my A13, gameplay is ok, sound is great as I love the movie, and theme? This game will never leave me. I'm too big of a rocket and space fan and it's standing right next to my displays of modelrockets.
So thirds is definately off sometimes
Its just a rule of thumb.
Sometimes great game play and sound can overcome a poor theme.
You get two areas that are weak though and the last third can't pull it across the finish line. I love Data East but not even considering a Tales from the Crypt as the theme does nothing for me and the whole Crypt Keeper shtick kills the sound portion, like nails on a chalkboard. Might be the finest pin DE made but the negatives kill it for me.
Other people love it I'm sure, there is something for everyone.