Brightness, only.
In a "relative" manner, brightness can go from an incandescent to 50% brighter, 75% brighter, 100%...etc.
SS games are generally, lighter screened games, and one can use whatever brightness they wish, even mixing.
I personally like the 2 LEDs in clear for many games....these were used in the original release of AC/DC.
But depending on the artwork, any "opinion" can change.
Many times, I tackle a game thinking I know what would look best, and I am wrong,
Other times, all bulbs work well, from single LEDs, up, because other variables come into play.
Ambient lighting, a person wanting to play in the dark, a family member sensitive to LEDs.
Finding ones comfort zone is important.
I see DMD done with singles, and EMs done with very bright bulbs.
I may personally not chose to do it that way, but respect that there are many different opinions and taste,
My X-Men, is filled with every type pf bulb, from every vendor.....a Test Game I set up. No complaints, like 12 different types.
So, as the Op is asking, the answer is really different for every game, for every person, and then the bulb choice by vendor,
Our 2 LED. has a similar output to PBL shorter, 3 LED. I chose to add this for the ability to add a lens to this brightness,
This slide bar, and images, may help someone decide.
http://www.cometpinball.com/category-s/1825.htm
One good way is look at a game thats been done over with LEDs, see what you like, and use the same bulb.
Not bright enough?, go one bulb brighter....too bright? go one lower....
Lastly, for added "flavor" there are fluted and faceted bulbs, that produce a Starburst pattern of light.
We also will be releasing a New Product soon, titled MATRIX that universally will allow a quick connect method of adding light anywhere,
in strips, pads, post lights, and more.
Basically any color, any brightness, anywhere in your game.
At that point it becomes purely individual taste.