Considering they are still by far the market leader and the only company that is putting out multiple pins a year I don't think they are in any danger. For all we know GoT will have the greatest flow and ruleset ever and everyone will want one despite the art, even if it doesn't and it flops they are still selling MET and KISS and aren't in any danger. If their 3 game release model wasn't turning a profit they'd change it.