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Pins are a slim margin item, and if it retails for 5500, and they sell at retail during a joliday- I don't blame them. It might not be the optimal time for everyone to buy, but if you want it and have the scratch- someone will. It doesn't make them a tool.
Relative to what? What sort of volume? Less overhead, and any loss to flooring / opportunity cost for stocking games not preordered? It is always a challenge when one person's hobby is another person's career. If someone wants to gross a $45k/yr income, how many pins must they sell?
Percentages don't pay light bills, revenue does. 10% or 15% on a $4500 anything isn't big money.
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