Quoted from Pins4me:But make that your all year long price, not on demand price.
The price is the same all year round - it's the MSRP of $5995. It's the discount that varies.
In almost every retail business, Xmas is where most profit for the year is made. It's what keeps a lot of retailers afloat. It compensates them for the discounting they need to offer at other times of the year. If you want bigger discounts, give up dreams of having it before Xmas.
Now if they were charging $700 over MSRP on an in production game just because of XMAS that may be seen as opportunistic, and maybe even Stern would have an issue with it.