The typical issue for this is that the timer unit is not stepping when the first ball is lifted, nor when any subsequent balls are lifted. This can be maddening as seemingly the rest of the game is functional, but you can play a neverending stream of balls.
In most cases, the issue is switch 2a on the ball lift motor cams. This little switch tends to get fouled easily. From the factory, there should be a shroud covering these lifter switches, but sometimes this is missing. It doesn't matter much as I've had to clean and adjust many with and without the shroud.
Regardless, this is always the first stop for me.
A second, but equally important stop, is cleaning the jones plugs. If those are fouled then there won't be enough current to step the timer even if everything else is working properly.