Some Car Dealerships do the same thing. The Govt stepped in and made the car makers put on a Moroni sticker that showed the MSRP and fuel ratings. Several dealerships in the DC area took it a step further. They make an addendum sticker that looks similar to the official sticker and put in next to it. With upcharges for undercoating, pinstripping, fabric care, tire warranty. This adds $2500 to the official cost of the vehicle. I was at a Toyota dealer in Springfield VA yesterday. They had those extra price stickers on the more popular models with an additional price of between 7 to 9 thousand dollars. Sucker born every minute they say....