Quoted from McCune:
That would be 301 to 450...
That's right. So, just go to 500, whatever it takes to give everybody everything that they want. No more limited edition of anything until every single person that wants one gets one.
I, for one, want the McRib available all year long.
Here is an excerpt as to how this works:
Coin, stamp, and collectible ad campaigns are often successful because they work from the concept of exclusivity by limiting the number of items that will be produced. When the items are sold out, they will "never be offered again."
This "limited edition" concept leaves many consumers to believe they are not just getting something other people won't be able to buy in the future (the exclusivity factor), but that high purchase prices often associated with collectibles are justifiable because the consumer is really buying an investment.
The reality is that simply limiting an item to a finite quantity does not necessarily increase its monetary value or collectability -- but it creates a demand for something where there otherwise might not really be much of one.
The next time you watch a television ad or infomercial, count how many use the term "exclusive offer" (or "limited") is used. Exclusive offers to "call in the next 20 minutes"(that are usually repeated so often there really is no exclusivity) sell products, not just because of the deal itself, but because of human nature.
I actually like my AC/DC Premium more than I liked my BIB LE.