Quoted from Chippewa-Pin:

I didn't really care for the cabinet art or theme when I first saw it at Expo. I got to play a few games on it and I think the game play and flow is very good. JJP has proven with WOZ and TH that complete code is important so I have full confidence that the code will get to 100% soon after the pin starts shipping.
'Theme' will always be as important as game play to some which I don't understand. Many people said they didn't care for the WoZ theme, but that didn't stop it from selling. The dedication to code has increased it's popularity. I think the same will happen with Dialed In.
The issue I see (along with many others) is the price. I just don't see how Stern and JJP can continue raising the prices and expect the home and operator buyers to continue purchasing. I guess with a higher profit margin, you can afford to sell less pins.