Something you guys should realize also is not EVERYBODY looks at cell phones with such emotion and outright hate. Pat probably just looked at 'em like a part of modern life these days.
In fact most younger people simply LOVE their phones (to their detriment I think) and can't be away from them for even a moment.
So for a location game it may do really well. REALLY well. Having the goofy character appear on the phone to give gameplay rules and hints will be great for a casual player.
Finding someone younger with 9k to blow for home use may be a bit trickier though. Just a bit