Quoted from SLAMT1LT:
How can a non licenced game be so expensive? I thought the attraction of doing an original theme was to save money.
Licensing is generally $100/game, which is insignificant in a $9k title. It's more about the ability to be 100% in control of the game's content (rather than arguing with the licensee as to which clip-art can be put on the game), and the ability to build the games in perpetuity rather than having to renew licensing after a few years.
Every time I find more info on the game, it becomes apparent the content in Dialed In is deeper than most licensed games made today. Because it's an original theme, it is even more important that everyone gets their hands on it before deciding.