I think the pin looks fun, but hey, I think playing any pinball machine can be fun. The fact is that JJP and Pat could have developed any theme, and they chose to do this. I am still shaking my head this morning, I really thought it was a bad dream. Let's put GB, Metallica, Kiss, TH, WOZ, any super hero theme pin, or how about any pin that has been made in the past 30 years in a room. Who the hell is going to be like "ohh look, it's Dialed In" that pin looks sick! If you have to sell a pin just because the game play is good, come on, that's not how this industry works.
The gameplay can be okay, and if the theme is killer then the pin will sell. If the gameplay is excellent, but the theme is terrible, good luck. Both gameplay and theme are important, but theme is what gets people's attention first. Of course this is just my opinion. Any theme in the world to pick from, and this is what they come up with, wow just wow. JJP does WOZ and then TH and then Dialed IN? Just doesn't make sense from a business stand point. If you were finding success with well loved themed machines why would you turn away from that?