Buffalo Pinball posted their 3 hour twitch stream of game play and Jersey Jack explained a lot of the reasons for some of the negative points made in many of these posts. I will say after watching about 2 hours of it off and on, I can see the game is probably a lot of fun. Its fun in part because there is a clear story line and you become more engaged because of that story. I'll give them credit for taking that lesson well from the Hobbit.
I still hold that the kernel of that story is probably the games worst part. Given that this shows they could have integrated any story line well into the play characteristics and design, the theme and stylistic choices remain as negatives.
That said. I do see that a lot more people will forgive those faults or even embrace them over time.
I think that once people play and accept this game as it exists, instead of the game they imagined or hoped for, overall opinion will change. I think they will prove to sell well, and even if its corny expose new players to fun of pinball.
I'm glad they tried an unlicensed theme. It proves they aren't very good at creating stories that are compelling, but maybe that lesson will improve future games or turn them back to using their strongest skill sets onto tried and true licensed themes.