Quoted from LTG:

You didn't get a good download, or something went wrong when you put it on the usb stick.

I'd start with a fresh download. I'm on a PC, how I do this is download the file, put it on my desk top, it then looks like a zipped file. I put a formatted usb stick into my computer with nothing else on it. Then I left click the zipped file once, then right click, select extract all and send it to the usb stick. It should have Hobbit_Update on it. if you open the stick.

When done I go to the game with it turned on, plug in the usb stick, go to utilities and select update and do what the screen says. When done unplug the usb stick, turn game off, wait half a minute and turn game back on. Then hit enter and see if the update number is in the game, lower right corner of the game.

Quoted from Rarehero:

USB is simple and easy.

Quoted from Bendit:

The hardware might be "cheap", but the software is not. Adding software to manage auto-updates via wifi, and adding security code (to prevent exploits and hacking) and account management (for users) is not a 5 minute ordeal.

Quoted from Rdoyle1978:

Those toys do not integrate -any- sort of security measures, and you’re not out $10K if they are bricked. The actual WiFi chip and basic software integration is a cost of about $4 and a couple of hours. That’s just to get it to work in ideal circumstances. It’s several hundred hours further to get it to work “most of the time” under less than ideal conditions. Oh. And security so people don’t post a malicious package and destroy your game when you try to upload it. Oh and test it alongside other devices so you can be sure nothing grabs onto the wrong device and wrecks it permanently.

Quoted from genex:

cool can't really find 8GB 2.0s in San Francisco since we're a tech town