From the Linkedin profile:
"Currently immersed exploring new ideas in brand development, social media, mobile learning, game design and technology enhanced learning.


Developing innovative applications and thoughtful experiential activities that keeps people engaged as they discover new ideas and explore the social world around them. The technology infused mobile space allows me to prototype software concepts from napkin sketch to final software design and product concept."

Wow.
"If you can't dazzle them with brilliance, baffle them with bullshit." W. C. Fields

Interesting that he does not show employment at deeproot on Linkedin.