Quoted from LoneStarPinball:

My wife used to work for Petsmart, and after you got your dog groomed they asked you to call a number for a survey. when you did you were asked to rate several categories from 1 to 5. they did not tell the respondents this, but they considered anything not a 5 as a failure, which the manager of the salon had to answer for each and every one they got. My Brother still works at a GMC dealership that does the same surveys.
I'm guessing wolfemaaan has spent too long working retail

Quoted from LoneStarPinball:

No nothing at all, what this ends up causing however is that the employees end up coaching the customers, and only pointing out the survey to ones they know will answer the way they want, and the store managers and district mangers don't care, because they get good surveys, and that becomes the metric of their success, but not a true measurement of it.

Quoted from Wolfmarsh:

I don't even understand what you are saying here, lol.