The problem with the "Dialed In" title is that everyone immediately associates as being "the pinball with the cell phone" and it becomes a reference to a toy on the playfield, not the game. It's like calling "Earthshaker!" "Falling Institute", "Twilight Zone" "Gumballs" or "Funhouse" ""Shut Up, Rudy!"
The "it's the cell phone game" moniker is going to be the biggest albatross for the game to overcome. I will probably find room for a DI because I really enjoy the game play. But I will also commission someone to draw me a Quantum City Chaos backglass. (If JJP wants to sell accessories for DI, I hope they do that one first ...)
So the theme in this case won't prevent me from getting the game. But because of the name/art and a misfire on the total package, I'll probably consider it a good, not great game. For $8/9k, the entire package should be be a home run. I suspect JJP won't do another unlicensed theme unless DI far exceeds sales expectations. (But DI will also sell better than a POTC license without Johnny Depp no matter how good the game plays, so there's that).
But I can live with "game play is great / title and art disappoints" vs. the reverse.