What's hard to understand? Theme has always mattered to most people. I'm willing to bet it matters to you too, you just don't object to this one. With a little back and forth don't you think we could probably find a theme you weren't willing to spend $9000 on or have in your gameroom?
In the Slayer rumor thread there's a guy claiming he'll never buy another Stern again if they make a Slayer pin, and I find that hilarious, but it's his personal preference, how can you argue with it? I can be amused, but I'd never try and talk him out of it, what would be the point? We feel what we feel.
Lots of people have expressed clearly why the phone thing is a turn off for them. But it's not really a "phone game", so avoiding that turn off would have actually been easy. You'll never win trying to tell people how they feel is wrong.