Let me tell you this as a graphic artist:
If it takes Zach an hour to do one of these new custom cards(which might or might not be the case, this is just for an example) and you "buy" them from him at $20, you are getting an amazing deal and you don't even realize it.
I'm a graphic artist currently and for the field I'm in, we charge $90/hr, and we're one of the cheapest places out there!
So, here you're getting custom designed and printed card shipped to you for your machine for twenty measly bucks. That is such a great deal. Nevermind the fact that Zach isn't just throwing graphics onto a generic background, his stuff is really well done! Some of his stuff is a downright perfect fit for the apron/theme, too.