The ad is fine_. He's trying to be /friendly/. And there is nothing wrong with a firm price.
Words that *DO* tick me off are some of the ones a lot of smarmy ebay flippers use:
2. "Choice" (what is this, the 80's?)
3. "Shopped/Gone Through" (that one doesn't mean a damn thing).
4. "HUO for 24 years" (a lie)
Edit: In #4, I'm referring to a machine that in the pictures clearly isn't HUO.