sure... if i can fix one, anyone can... "fear" isn't justified... there is an extensive "how to" guide available for em's (http://www.pinrepair.com/em/index.htm), as well as a wiki (http://www.pinwiki.com/wiki/index.php?title=EM_Repair), and the em group on pinside is pretty good at providing assistance... if you are williing to put the time and effort into it, there is no reason you can't become a competent em tech in a pretty short period of time...
as far as paying attention to... for all machines, condition and "completeness" (e.g. is it all there or are there parts missing?)... for a complete machine, condition will primarily determine the price...
narrowing down the vintage and manufacturer a bit would help "us" answer the question a little bit better... for example, you can lay your hands on most every part (other than backglasses and plastics) you might need for a gottlieb made anytime since the early 60's (there are certain parts that can be difficult to find, like the coveted 5" gottlieb bell)... this is true of most williams machines as well...
for machines earlier than that, parts availability can be a bit sketchy...
if you have specific machines you are looking at, list the titles, and "we" can give you some better insight...
good luck, and jump on in the pool, the water feels great...