The cost of the game varies greatly based on the number of games produced. My guess is that games that do not sell well actually lose the company money regardless of the price paid.
Here is my educated breakdown of fixed vs variable costs
Set Costs Per Game
Assembly Labor = $500 per game
License $100 or less per game
Set Costs per title
Design, software etc $1,000,000. I am sure there is wiggle room in this but I have heard this number from several interviews. This breaks down to roughly $400 per game at 2500 units produced, but could be significantly higher or lower based on production.
Exectuve Salaries - Whatever they are worth in the marketplace
Rent, Electric Bill, Water, Microwaves etc
Advertising (trade shows, adverts, etc)
Variable costs based on production volume
BOM- My guess is this is 2k and under for a pro and 2.5k-3k for a LE. Of course this number will go down based on volume, but probably not by much
There are many other costs involved (401k, Insurance, machinery, IT etc) but all in all the margins are probably in the 30% range on machines. I believe this is why Stern has started selling Mods. The margins have to be near 100% for those. The parts business should also be fairly profitable.
I wish prices were cheaper and I think 10k is a CRAZY amount of money for a toy, but I do not think 5k for a PRO machine is a rip off....