Great article!
A lot of people get really intimidated by competitive play, which is too bad since it's mostly about fun and getting better. Competitions and playing in the local league are, for many people, the closest we can get to the old days of the arcade when the arcade was a social gathering spot, not just a place to play games.
At pin a go go, 27 of the 61 entrants were first-timers and they all said they had a good time.
I'm trying to replicate that success next year as well at Pacific pinball expo in september. For first timers/novices, I want them to be fairly straightforward, inexpensive events that still allow participants plenty of time to enjoy the rest of the show.