Do you realize how much work is involved in counting, color matching and making a list of LED's for every single bulb socket on every single pinball machine out there? No their not perfect but they are awesome so that makes up for it. I guess they could go buy one of every pinball machine there is and hire several people to do nothing but make sure every list for every pin is perfect. Then hire several more people to put together every kit and triple count the LED's to make sure they are perfect when you get it. Or they could build a fantastic automated machine that counts and bags the LED's for packaging. That's probably doable if you don't have a problem paying $600 for a kit. You have to think about the logistics before you go spouting of some crap like "cointaker sucks". You have one thing right though, they would probably prefer you shop at PBL.

Ever have trouble deciding what smiley to use? I do.

Just a guess but being wholesale instead of retail and being a completely separate business it needs to be kept separate for tax and legal reasons.