I cleaned the balls well when I got my Jurassic Park and Avengers Infinity Quest and still had a lot of ball trails being left around the inlanes and outlanes. I think a lot of it comes from the stock flipper rubber. I put Titan silicone bands on the flippers when I first got my AIQ and didn't get ball trails. But I didn't like how they played (too bouncy for me) so I switched back to the regular rubber and immediately started getting a lot of ball trails.

Anyway, for cleaning ball trails and general wipe downs of the playfield I use Wizards Mist N Shine. Don't spray it directly onto the playfield. Spray it onto a microfiber or rag and then wipe the playfield down. That should take care of the basic maintenance for occasional wipe downs to keep the playfield clean. For tougher ball trails I've actually found that rubbing them with my thumb works pretty well. Beyond that, for cleaning tougher spots that still aren't coming out you can use something like Novus 2. There's debate about using it but it seems like for infrequent use on tougher areas it works well for me.

You'll probably want to also wipe down the rubbers on the slings, flippers, and posts each time you clean ball trails since those areas get pretty dirty with the same residue that leaves the ball trails. For those I use Wildcat RC-88 rubber cleaner. Just apply a very little spot of it on a rag and wipe the rubber directly with that spot of the rag, and try to not get any on the playfield. Works very well for me.