November dates are better for sales.
Welcome to Schaumburg Il right now family's are enjoying Fall weather and spending $$ on expensive Halloween lawn ornaments and going to pumpkin farms and enjoying the last few days before winter. next month majority of family's are indoor and start shopping for the holidays and start buying anything.
Vendor area on Saturdays in the past:
Expo over the years would crash many Saturday's for Banquet time and run booth purchasers and the public out of the vendor halls around 5pm while many people were just arriving as they planned to see the full show and already had something to eat, only to be told to leave the vendor area from 5pm to Midnight or even 1:00AM and made vendors wait around by the vendor area doors to be unlocked very late while the public was long gone then Sundays were always a time to pack and hit the road just as any show.
Everyone knows Expo Saturday's are not good for Expo vendors due to bad PR and have not forgotten or been informed that there is no longer a banquet.
Advertising should have included: "vendor area is now open all day Saturday"