Quoted from DaWezl:Nope, what you are referring to are generally known as model sheets. But any major intellectual property also has a style guide that defines all sorts of mandatories that *must* be met if you’re working with those characters, logos etc. On top of that, in live action properties the actors often have a second level of approval. There’s quite often ZERO leeway in how the artwork must be used. Pretty much every status meeting I run for my team has at least 1-2 projects at risk bc we’re struggling to get approvals from the partners despite using the guides they send us.
So to be clear, in your project example, the partners have specifically stated you must use photoshop photos of the personalities, and no other artistic rendering media - not illustrative likenesses, not fine art, just photos? That would make sense for some advertising, but not for a pinball project. (Logos are a different matter, they are always sacrosanct.)
I suppose you could say it depends on the project type - pinball would be illustrative art, as opposed to print media or things like advertising endorsements. This is the sort of project I was referring to - where the end result is going to be a likeness rendered in some media. Elvira would have control over the pose and likeness, but it would be odd to specify media for this kind of project - what it looks like, yes. But my experience has only been film and television.