Every day you read about people "unplugging" from cable or Directv. Most are not really unplugging because they retain high speed internet through their cable provider, AT&T, etc. Using that generic "net neutral" Internet connection, they are now picking and choosing the streaming services they want to "watch TV on". So in essence the cable company has gone from both Internet AND content provider to simply the generic high speed Internet provider. Their bill has been cut drastically too since they are only providing data.

Now imagine laws being changed so the Internet provider could control what streaming services you can have high speed access to? They could provide you with unlimited high speed access to the ones that they either own or have a sweetheart deal with and shut out or throttle the others. So now instead of being a generic high speed Internet provider, they can play favorites with content providers. This explains why the cable companies are pushing this so hard to remove the net neutrality laws.

On the other hand with growing competition in the industry, consumers in the future will have choices. For instance I have three different options for high speed Internet in my neighborhood (not including cell hot spots). Should a provider throttle Netflix or Amazon they would lose business in droves. Also, as technology marches on, 1080p and even 4k streams are becoming easier to pull off. Wasn't that long ago that Netflix chugged and stuttered on 480p. So I don't think the sky is falling the way a lot of people do, but I still agree that the answer here is somewhere in the middle and would not want to see neutrality go away completely. The smaller companies would be the ones that suffer most. Netflix had to start somewhere and total lack of regulation could easily prevent new emerging companies from catching hold.