Historically Ford actually created the Jeep in a way. During WWII the war department gave Ford the Willy's design because of Ford's massive manufacturing capacity. They used common design parts to roll out millions for the war effort. It was called the "GP" general purpose which is claimed started the "Jeep" nomenclature.
I've owned 2 1st generation Bronco's and they couldn't of been more different. A 1967 with a 289ci engine, 3 on the tree and vacuum wipers. Bare bones as they came. Later got a 1977, last year of Gen 1 and it was loaded. A 302ci, automatic, A/C, P/S and brakes, full headliner and interior trim package with even trim panels in the rear.