I have always thought of Billy, his persona, and his image to be that of a total douche bag reject stuck in the 80's. The fact is, he is no different than say Elvira or Pee Wee Herman. This is his character he created, it's how he makes a living, and he plays his character thick for the public. Caught him out of suit and out of character a few years ago and he is a pretty decent guy.