Best of luck with the venture. I totally agree with you. I would drop money in a Metallica machine all day long (yet again, I haven't played it yet) because like you said, people can recognize one of the greatest rock bands of the past 40 years with the blending of bright colors, animations, toys/gimmicks, and playability to all levels. Start Trek is a kick ass machine with the lasers and such, but it may not appeal to a wider genre that Metallica could. Not to say that it is a lesser machine by any means, but from a vendors perspective I feel Metallica would have a better ROI.