Banning, CA
Pure is a marketing term and doesnt tell you anything about the percentage of Carnauba. Jonnyo described it well.
Quoted from jonnyo:All it means when they say that is the wax component of the formulation is carnauba and not a mixture of carnauba and other kinds of waxes.
It could be pure and have 5% Carnauba or be pure and have 15% Carnauba.
I don't remember exactly, but I think 33% Carnauba wax is about the highest concentration you'll ever find. The rest of any Carnauba wax is oils and solvents. The only difference is which additives they use.
See the following article:
http://www.meguiarsonline.com/forums/showthread.php?25310-The-MYTHS-of-Carnauba-wax
