Quoted from Trekkie1978:You are 100% incorrect.
In the manufacturing industry, they do not sell direct to customers. It wouldn't make sense for them...now they would need to carry inventory.
Any company that says they sell direct, I can guarantee are lying. It's like the furniture example I used.
Manufacturing companies are in the business of manufacturing...that's why they have retailers...this way 100% of what is manufactured is sold. I honestly don't understand what is so incredibly difficult to understand about this.
In the lighting industry, many lamp manufacturers are experimenting selling direct to the end user. This means that they are stocking inventory of items that they know will move quickly. I believe Fender also sells their guitars and amps directly from their own website.
And once that genie has been let out of the bottle he’s not going back.