Quoted from zaki:
my 2 cents. need to move on from these old licenses. bettlejiuce, superman...even Jurassic park would have been better as Jurassic world. i don't' get the fixation on this old stuff..., back the future, jaws, etc. these are all old, outdated movies now. are you kidding me on heavy metal? it's a bad, early 80s movie. tried watching it a few years ago...laughable by today's standards.
A lot of it is because the old nostalgia holds the money. That part I get, but you are going to be hard pressed to bring in younger audiences if you can't put out something they relate to - also attention spans are much lower now due to a constant access to changing trends so what they like changes much faster than us old bastards.
Stranger Things and Rick and Morty are a step in the right direction.
Sterns idea of a 'lifestyle' brand while I hate it, actually makes sense. Kids these days base their lives around how they are identified and perceived. If owning pinball machines is seen as cool by the masses, more people will strive to get them.