Quoted from TractorDoc:A little off the main subject, but sometimes I do not even know where to start when picking a new beer out -- pictures of dragons, angry looking dogs, or majestic scenery on the carton/bottle are all helpful selling points when it comes to catching the buyer's attention but dont give me a clue as to what I will be tasting.
Look for beers that have lower IBUs, either listed on the label or a quick Beeradvocate search.... High hopped beers push the overall bitterness way up. In general, beers tend to get more aggressive as the ABV rises so if you're used to pounding Coors Light maybe try new beers on the lower end. If IPAs aren't your thing you may want to explore the wonderful world of stouts and wheat beers.