I think the application is hilarious. Someone at Stern is going "Hey, wanna see Pinsiders go battle royale on each other? Let's make an application to buy this pin. Heh"
I guess it's more fun to compete. The competing, in this case, is who's the bigger pinhead worthy of the priv of buying a pin that's in the 5 figure range. Heh.
Well played, Stern.