I buy a pin because I like the theme and I like to play it. My first pin purchase 20 years ago was a 1978 Bally Star Trek. Why? The theme, certainly not the gameplay. Now that I have 11 games and no more space, I've got to give up one of my existing titles for the new one. It's gonna be a harder and harder sale for me. From Jersey Jack I've got a WOZECLE and you'd have to pry it from my cold dead hands. From Stern I have an Elvis and the same is true. Of all the machines recently announced only Batman 66 has an appealing theme and it is Stern's first LCD machine to boot. Stern has my attention now. I'm now watching the original Batman TV series to whet my appetite to the tune of $8K. If you build the right machine... they will pay. Higher and higher prices are justified by sales. Just ask any Medieval Madness owner.