Quoted from Rarehero:
This talk of the Pro being dead is assinine. It's basically free money for Stern and keeps location pinball alive all I've the world. Clearly this title has been deemed "for the collectors", hence low LE numbers and Premiums. There will be another new title this year and like usual, there will be a Pro...and the Pro will have a color LCD, as it doesn't cost any extra for the Pro to have one. The display is the same cost for Pro/Prem/LE, and the artists creating content for the display get paid the same whether there's a Pro or not - it's an irrelevant factor in this irrelevant discussion of "the death of the Pro".
You miss a few points
- You ignore the need for product differentiation - its not just about BOM costs, but also about supporting your price points and product spread.
- the pro is built on a lower margin than the other games... boosting development costs hurts the lowest margin game the most
- if you think you can convert pro sales into premium... then the pro is leaving money on the table
- if you want to price the games radically different than the old pro price... the easiest way to defeat that backlash is not offer a pro
Stern knows what sells... they've seen their 'loaded' pro models sell great. So what does that tell you? The demand push is for the fuller games, not the stripped out ones. The location games of today are being ran by 'the faithful', not your redemption route operator looking for the cheapest thing around.
Stern can simply be thinking that $6k is a reasonable entry point for its new games and that they can get it. Eliminating a model also reduces overhead significantly.
There are plenty of reasons TO do it.... the question is will the market support the new price point. Stern is in a hell of a lot better position than us to forecast that.
It could be as simple as not every title gets the full range... if you have a premium brand/title... force people to buy up to get it. Maybe you see them alternate...
All we know is, Stern has not been shy with changing the formula in the past... so I don't think we need to be digging in thinking the current model is forever. They can change title to title.. and have.