I'm glad you posted this. Not sure if everyone has been tracking this at home, Stern implemented MAP pricing which also made buyers prices go up.
As I understand it, some disti's were taking a smaller margin on games and selling on volume to make their money. Some other disti's (who were losing business) complained, and Stern responded by setting a firm floor pricing for all disti's with penalties for anyone who sells below. Also known as Minimum Advertised Price (MAP).
MAP exists in other businesses to (i.e. Bose speakers). It's meant to:
- Promote fair competition across all distribution channels
- Maintain brand identity and value
- Allow smaller sellers to compete with larger retailers
- Prevent underpricing
- Protect seller margins
If you're going to institute MAP pricing then why does a call have to be made to find out pricing?? You've already set a floor on pricing! If disti's are trying to charge more than the floor, let them compete with each other and tell us why their warranty, service, etc deserves a premium over the MAP pricing.
Feels like an FU to buyers every step of the way. Net-net our prices went up by this move and we still have to "call around" in order to see who's closest to the floor pricing (feels like car buying). Really starting to turn me off how these pricing changes (and not sharing pricing info on Batman 66) don't reflect costs or improved products, but rather a money grab at the detriment of buyers. The crazy thing is, I don't see an end in sight because the community keeps buying at the higher prices.
Thank you mam may I have another? Anyone want to build a TrueCar service for the pinball hobby?