Quoted from RobT:
Sorry for the confusion, I was talking about the LE/Premium price point, not the pro.
And yes, part of it most certainly is the "new and shiny" and "new fangled" LCD screen that many people on this site have been *begging* Stern for for years, so obviously there is going to be increased desire/demand.
Your original post didn't say a single word about "experience developing content for a high rez LCD display" and you only referenced the actual cost of the LCD screen, which is precisely why I said you were being obtuse. But you already know that.
Well there are obviously three costs, right?
There's pure BOM. And LCD is cheaper than DMD, hands down. You save costs with the switch.
There's cost to develop the hardware/software. Spike 2.0 or whatever it is. That's a long term sunk cost that you amortize over several titles.
Then there's the cost to develop the graphics for every game for the display. And that's a really wide spectrum of possibilities. Obviously if you're trying to make it look like a AAA modern video game for instance that's gonna cost you. On the other side of the spectrum if you are doing a license that comes with video assets, say Iron Man or Spider-Man (OG) etc then it's actually easier than dealing with dots.
The truth is that doing "true" dots is hard. It's an art to work personality and animation into 128x32 pixels and all in grey(red)scale. Working at high rez is often just much easier. Less compromise, more 'cheats'.
Batman66 hasn't really been revealed yet, the LCD content at Expo was really limited during the attract mode. And we haven't seen Aerosmith yet. I can't make any educated responses to what they're doing.
But I know quite a bit now about what goes on behind the scenes for the development process. And I just want to use that experience to tell people "don't get fooled", meaning great, everyone is on LCD now, I think that's a good thing, but don't just open your wallet for it. Make them earn it. Any company, Stern, JJP, Heighway, whoever. Don't shell out another $1000 just because you've got some color now. Don't compare the costs to adding a ColorDMD. Look at the value proposition.