If you want games on route to earn then both or whatever earns the best for initial purchase. For working on them like moving and set-up the Stern / Data East one bolt back box is hard to beat. The SAM board set is also great for ROM updates and none of mine have crapped out. The Bally / Williams games still have a different flipper feel but the latest Sterns are pretty damn good IMHO.
Williams coil stops and bushings are cheaper but I have replaced very few Stern parts.