The very first thing you need to do is go to switch test mode after the switches start playing up. It will tell you if the game is sensing those switches as stuck closed, i.e. if there's a short on that "I5" switch return line.
The start button is also on that "I5" switch return line. If after those playfield switches start failing, you are still able to start games and add players as normal, the problem is not related to U10.
Quoted from Scmitchell:I checked the continuity from switch to switch. Good. Checked continuity from last switch to pin at J2. Good (Brown with yellow trace).
This doesn't test the continuity of the brown-yellow wire through the J2 connector though.