The supply voltage coming from the bridge is for all lamps. If it had issues, it could not selectively burn out specific bulbs. In other words, there is a specific reason the pop lamps only, are burning out.
I believe that the pop bulbs in EK are controlled lamps... You could try a different lamp driver board, if you have a spare. Or, track down the transistors on the lamp driver board that run those lamps and test them.
I would replace the bulbs and go in to lamp test and confirm that they work for 20 minutes-cycling back and forth, and then report back here if they are functioning after 20 mins.