First thing is does the motor on the control unit run? The coin switch pulls in the start relay which in turn pulls in the game reset relay (I can’t recall if that’s the right name but I can go to the game and check). It is on the back door in the center just below the 3/4 & 5/6 scoring discs. I think it’s the top one. If you push the armature down by hand it should start the control unit motor.
The collect button becomes active after the 5th ball is shot and pulls in the 5th ball relay. When the collect button is depressed the timer resets and the control unit starts and begins the scoring process. When you say the score indicator goes to zero when the machine is cycled off/on then I assume the control unit motor runs. If you reset the timer by hand and release the 1/2 scoring wiper then the game should start the search process and if a win is found it will lock in on it. If it locks in “take” the score & do not leave the game sit while locked in as it will eventually fry the wiper lock coil.
Do you have the game schematic and the book?