Bingos cost quite a bit more than contemporary flipper games. I don't have any price lists handy, but those are all very interesting.
Some quick notes:
There were two main bingo designers, Don Hooker for Bally and Lyndon "Lyn" Durant for United.
Harry Williams designed one for Williams and Ed Krynski designed three for Keeney. I'm not sure who designed Holiday for Keeney, but I don't think it was Krynski.
Don Hooker designed the ingenious circuitry you see and the descending diamond playfield.
Lyn Durant had a different approach to his circuitry. It required many smaller components instead of two larger motors. With the release of Manhattan, United switched to a Bally style setup.
Lots more to the history, but that's a start.