Quoted from Vino:Exactly. JJP started out positioning themselves as a premium brand to emerging home buyers.
At this point they should stop the letters and just fix the issue.
The brand has always been at odds with the business plan though. They have already needed to be bailed out and the pencil pushers have forced them to cut more corners, move to Chicago, etc.
When you are Amazon or Apple you can treat the customers like Saudi Royalty because your scale is so massive. JJP simply can't afford to treat the customers at the level that matches their marketing and branding. All of the solutions people suggest, from remediation of flaws to sourcing better parts and building better products, costs money - potentially lots of money.
So the obvious response from JJP will be to continue raising the cost of games to help cover the increasing costs of doing business with an increasingly demanding customer base.