Just remembered a conversation I overheard in Hamburg a few months ago. Two girls, maybe 16-17 are talking about the avengers movie.
"Avengers? Who's that?"
"Come on. You must have heard about THE AVENGERS."
"Hmmm, no...?"
"But at least you know HULK, don't ya?"
"Hulk?"
"Yes, that big green monster guy. Had his own movie...."
".....Ah, yes. That green one with the princess and the donkey!"