Quoted from Coz:It supposedly only costs stern $3000-$3500 to make a stern pro. No one but stern knows the official numbers. Obviously there is some room for profit or stern would be out of business.
I think this is just teh BOM for a single game - the recurring costs, marketing, etc are not included in that number. I bet he's right, they don't make that much on it. But obviously the LEs are helping to make up the difference