At the risk of offending some, it's also about pride and ego. What person doesn't want to have the best in a particular hobby? Does a 100K SuperSnake Mustang get you to the store and back better than a 20K Cobra? Nope, but you get more looks, more thumbs up, and more attention in the SS...Well, owning a BBB, you get more attention in the pinball world. When money is not a priority, then why not own what's perceived as the best?