It’s almost like they can’t get out of their own way sometimes.. I’m genuinely rooting for them and this game above all the others coming out, but… seriously? That’s what you release as a teaser the same week as the Ff and godfather hype tornados?
I’m a brand designer and art director in the booze and cannabis industries, and I see this all the time, even with some bigger companies.
Someone under qualified finds themselves in a brand/ marketing decision-making position and bullheadedly insists on their “ideas” instead of hiring someone who knows what they are doing. Even the companies that do hire professional help can still be an absolute nightmare getting them do anything other than their terrible ideas.
I think it’s a product of people who built their companies from the ground up having an “I can manage everything” ethos, regardless of how out of touch and clueless some of their ideas are.